Visually slick, with a fitting soundtrack and star packed cast including actors Sean Penn, Don Cheadle, Blake Lively, Jake Gyllenhaal, Guillermo Díaz (better known as Huck from US hit series Scandal) and music producer Quincy Jones’s daughters Rashida and Kidada Jones, this “trailer” is clearly the prelude to Jay and Bey’s ‘On The Run’ tour which kicks off later this year in the US.

Now given recent events we know now that Beyoncé is definitely NOT about that life, but like, love or loathe these two, I think it’s at least fair to say that the creation and style of this promo trailer shows once again that Beyoncé and JayZ truly are about the business of being consummate entertainers.

In case any of you were hoping to pencil a release date in your diary for the release of any full length film the final screen shot of the trailer should have given you a clue as to when that release date may be… HINT: COMING NEVER. There is though a related Coming Never website ( for fans, stans and anyone in between to whet their visual and aural palates on.

Who wants that perfect love story anyway? cliché cliché cliché…